Simplify

Descriere

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

Despre autor

Richard Koch

consultant în management britanic · n. 1950

Richard John Koch este un consultant de management britanic, investitor în capital risc și autor de cărți despre management, marketing și stil de viață. Este cel mai bine cunoscut pentru popularizarea aplicării principiului lui Pareto, cunoscut și sub numele de „regula 80/20”, în afaceri și în viața personală, prin cartea sa Principiul 80/20 (1997, 2022).