Strategic Marketing, Paperback/Prof Todd a. Mooradian Phd

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Contributor(s):Author: Prof Todd a. Mooradian Phd Author: Prof Kurt Matzler Phd Author: Prof Lawrence J. Ring Phd An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.