Strategic Marketing, Paperback/Prof Todd a. Mooradian Phd

Autor

Prof Todd A. Mooradian Phd

Editura

Good Dog Publishing

An publicare

2012

Nr. Pagini

412

ISBN

9780990542704

Categorii

In Limbi Străine Economics Finance Business & Management

Descriere

Contributor(s):Author: Prof Todd a. Mooradian Phd Author: Prof Kurt Matzler Phd Author: Prof Lawrence J. Ring Phd An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.