Business-to-Business Marketing

Business-to-Business Marketing

Autor
Ross Brennan Louise Canning Raymond Mcdowell
Editura
Sage Publications Ltd
An publicare
2017
Nr. Pagini
416
ISBN
9781473973442
Categorii
In Limbi Străine
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Descriere

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

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