Coperta cărții Managing Biotechnology de Francoise Simon

Managing Biotechnology

Autor
Francoise Simon Glen Giovannetti
Editura
John Wiley And Sons Ltd
An publicare
2017
Nr. Pagini
312
ISBN
9781119216179
Categorii
In Limbi Străine
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Descriere

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare.

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