Wharton on Managing Emerging Technologies, Paperback/George S. Day

Descriere

Description Emerging technologies such as the Internet and biotechnology havethe potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose outto smaller rivals in developing emerging technologies. Why do theseincumbents have so much difficulty with disruptive technologies?How can they anticipate and overcome their handicaps? Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on theresearch of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, establishedin 1994, is one of the longest and broadest initiatives on themanagement of emerging technologies. For the first time, this bookdistills the insights from the program into a single volume formanagers, covering a wide range of issues related to the successfulmanagement of emerging technologies. The editors contend that managing emerging technologiesrepresents a "different game," requiring a different set ofmanagement skills, frameworks, and strategies than those used byestablished firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as: Common pitfalls and potential solutions for incumbent firms inmanaging emerging technologies Strategies for assessing the potential of new markets anddesigning technologies to take advantage of market "lumpiness"The need for scenario planning and "disciplined imagination" todevelop strategies under uncertainty The limits of patents in protecting gains from technology, andthe use of lead time and other strategies The power of innovative financial strategies and the use ofreal options in making investments Using alliances and new organizational forms Developing a "customized workplace"Wharton on Managing Emerging Technologies represents apowerful survival kit for managers "dropped behind the lines" ofthese new technologies. The authors provide a comprehe