Brand Management

Autor

Michael B. Beverland

Editura

Sage Publications Ltd

An publicare

2018

Nr. Pagini

416

ISBN

9781473951983

Categorii

In Limbi Străine

Descriere

Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Comandă Cartea

409^Lei

carturesti.ro

--^Lei

libhumanitas.ro

--^Lei

cartepedia.ro

--^Lei

librariadelfin.ro

--^Lei

books-express.ro

--^Lei

libris.ro

--^Lei

librex.ro

--^Lei

curteaveche.ro

--^Lei

litera.ro

Pe aceeași temă

Strategic Brand Management, Paperback

Alexander Chernev

Global Brand Management

Laurence Minsky,Ilan Geva

B2B brand management - Paperback brosat - Philip Kotler, Waldemar Pfoertsch - Brandbuilders

Philip Kotler,Waldemar Pfoertsch

Identity-Based Brand Management

Christoph Burmann,Nicola Maria Riley,Tilo Halaszovich,Michael Schade

Brand Admiration

C. Whan Park

Global Brand Power: Leveraging Branding for Long-Term Growth, Paperback

Barbara E. Kahn