Coperta cărții Brand Management de Michael B. Beverland

Brand Management

Autor
Michael B. Beverland
Editura
Sage Publications Ltd
An publicare
2018
Nr. Pagini
416
ISBN
9781473951983
Categorii
In Limbi Străine
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Descriere

Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

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