Branding: A Very Short Introduction
Autor
Editura
An publicare
2017
Nr. Pagini
160
ISBN
9780198749912
Descriere
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
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