The Psychology of Price

The Psychology of Price

Autor

Leigh Caldwell

Editura

Crimson Publishing

An publicare

2012

Nr. Pagini

248

ISBN

9781780590073

Categorii

Business Economie

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Descriere

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

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