Coperta cărții The Psychology of Price de Leigh Caldwell

The Psychology of Price

Autor
Leigh Caldwell
Editura
Crimson Publishing
An publicare
2012
Nr. Pagini
248
ISBN
9781780590073
Categorii
Business Economie
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Descriere



Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

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