Handbook on the Psychology of Pricing

Descriere

Best 5 Books on Pricing―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21

Best New Product Pricing Books To Read In 2020 (ranked 2nd)
―Bookauthority.org

Best Product Pricing Books of All Time (ranked 5th)
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"Dr. Markus Husemann-Kopetzky has written a book that will be ofimmense, practical help to everyone involved in selling or pricesetting. The Handbook on the Psychology of Pricing clearly presents over one-hundred psychological pricing effects backed by solid research.This book is an absolute must-read for any business owner or marketer."Brian TracyBest-Selling Author"The Psychology of Selling"