Confessions of an Advertising Man, Paperback

Descriere

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."" David Ogilvy David Ogilvy was considered the ""father of advertising"" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Despre autor

David Ogilvy

executiv de publicitate britanic (1911-1999)

David Mackenzie Ogilvy a fost un magnat britanic al publicității și fondator al agenției Ogilvy & Mather. Pregătit la organizația de cercetare Gallup, a creat campanii publicitare extrem de de succes pentru mărci precum Rolls-Royce, săpunul Dove și cămășile Hathaway, pe care le-a atribuit unei cercetări meticuloase a obiceiurilor consumatorilor.