Hegarty on Creativity. There Are No Rules

Hegarty on Creativity. There Are No Rules

Autor
John Hegarty
Editura
Thames & Hudson
An publicare
Nr. Pagini
ISBN
9780500517246
Categorii
In Limba Engleză Cărţi în Limba Engleză
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Descriere

Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John Hegarty's advice on the elements of advertising, from pitching to the effects of new technology, and the story of

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