Persuading People: Expert Solutions to Everyday Challenges, Paperback
Editura
An publicare
2008
Nr. Pagini
91
ISBN
9781422122730
Descriere
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: - Build your credibility- Adapt your pitch to your audience- Win your listeners' minds and hearts- Overcome resistance to your proposals- Leverage the forces that move people to embrace new ideas
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