Relationship Marketing: Successful Strategies for the Age of the Customer, Paperback

Autor

Regis Mckenna

Editura

Basic Books

An publicare

1993

Nr. Pagini

256

ISBN

9780201622409

Categorii

In Limbi Străine Economics Finance Business & Management

Descriere

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

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