Realtor Branding: Marketing Yourself for Real Estate Success Workbook/Irina Kim Sang

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Description This course details my 7 Ps PERSONAL BRANDING MODEL. This model not only gives you a systematic approach but also opens up all key components and their relationship at every developmental stage of building your real estate brand. In order to maximize the value of this course, it's advisable to do the exercises as illustrated. About the author Educated in the United States and Europe, Irina brings her passion for marketing and education as well as her international business experience to the Elite Club of the Coldwell Banker Previews Agents, whose marketing expertise has been proved by multimillion-dollar transactions in 2014. Successful performance within just two and a half years as a Realtor resulted in Irina earning the Coldwell Banker International President's Elite 2014 Award and the Florida Top 100 2014 Award. Having two master's degrees-an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands-and being a professional marketer with fourteen years of corporate marketing experience in such brands as Pizza Hut and KFC among countries like Russia, Kazakhstan, and the United Arab Emirates, Irina has made successful transition to the real estate industry within the leading Coldwell Banker Brand, a logical career step with her relocation to Miami in 2010. Irina engaged in lecturing for a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic from 2000 to 2009. Irina is currently developing the www. Miami For Russian. com/www. Miami For Russian. ru brand, the website specifically addressing all real estate issues for Russian-speaking clients looking to invest, live in, and enjoy Miami and South Florida. The website features highly advanced tools that allow the clients to get familiar not only with properties but also with neighborhoods through the use of floor plans, videos, interactive maps, virtual tours, aerial views, and so forth. Irina is an active member of the Miami