Business for Punks: Break All the Rules--The Brewdog Way, Hardcover

Descriere

Forget about building a business businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding Brew Dog, now one of the world s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It s an anarchic, DIY guide to entrepreneurship and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started Brew Dog craft brewery in Scotland with his best friend, Martin Dickie. They didn t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They ve succeeded. Within a few years, Brew Dog was huge a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution James and Brew Dog inadvertently forged a whole new approach to business. Business for Punksbottles the essence of James s methods in an accessible, honest manifesto. Among his mantras: . Cash is motherfcking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it because it does. . Get people to hate you. You won t win by trying to make everyone happy, so don t bother. Let haters fuel your fire while you focus on your hard-core fans. . Steal and bastardize from other fields. Take inspiration freely wherever you find it except from people in your own industry. . Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they re passionate and a good culture fi