Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising, Paperback

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising, Paperback

Autor
Richard D. Czerniawski
Editura
Hudson House Publishing
An publicare
1999
Nr. Pagini
298
ISBN
9781587768149
Categorii
In Limbi Străine Economics Finance Business & Management
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Descriere

The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

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