Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising, Paperback

Descriere

The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.