Copywriter's Handbook

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Copywriter's Handbook. A Step-By-Step Guide to Writing Copy that Sells

The classic guide to copywriting, now in an entirely updated fourth edition   This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.