2030

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2030. How Today's Biggest Trends Will Collide and Reshape the Future of Everything

Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising. - Adam Grant

The world is changing drastically before our eyes--will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.   Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to play the game, and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.

According to Mauro F. Guillen, the only way to truly understand the global transformations underway - and their impacts - is to think laterally. That is, using "peripheral vision," or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend - climate-change or the rise of illiberal regimes, for example - Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point - 2030 - that will be, for better or worse, the point of no return.   2030 is both a remarkable guide to the coming changes and an exercise in the power of "lateral thinking," thereby revolutionizing the way you think about cataclysmic change and its consequences.