The Art Directors' Handbook of Professional Magazine Design

Descriere

What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, this book, now updated with a new chapter covering independent magazines and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. Horst Moser discusses the design challenges facing art directors today, showcasing the most successful solutions, from the cutting edge of modern style to classic techniques. With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.
Table of Contents
Foreword • Theoretical Foundations • Practical Foundations • Covers Logos • Inside Pages: Introduction to Inside Layout; How Not to Get Started; Typography; Explanatory Illustrations; Types of Page; Themes Spine Design