Brand Sense

Autor

Martin Lindstrom

Editura

An publicare

2010

Nr. Pagini

192

ISBN

9780749460570

Categorii

In Limbi Străine

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Descriere

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.

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