Brand si branding - Alexandru-Mircea Nedelea
Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions, Hardcover/Simon Bailey
Simon Bailey
Global Brand Power: Leveraging Branding for Long-Term Growth, Paperback
Barbara E. Kahn
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time, Paperback
Matt Haig
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Brand Yourself! for College Students: How to Use Personal Branding to Get the Job You Want!, Paperback/Glory Borgeson
Glory Borgeson
Branding: The Definitive Guide to the Strategy and Design of Brand Identities in Five and a Half Steps
Cercetarea de marketing
Alexandru Mircea Nedelea
Politici de marketing in afaceri
Marketing. Proiecte, aplicatii si teste-grila
Marketing. Practici si studii de caz
Marketing. Proiecte și teste grilă
China. Diplomatie si cultura, Marilena-Oana Nedelea