Paid Attention: Innovative Advertising for a Digital World

Paid Attention: Innovative Advertising for a Digital World

Autor
Editura
Kogan Page
An publicare
2019
Nr. Pagini
100
ISBN
10370840
Categorii
Business In Engleza
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Descriere

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe...

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