Buyology: Truth and Lies about Why We Buy

Autor

Editura

Broadway Business

An publicare

2019

Nr. Pagini

100

ISBN

102067

Categorii

Business In Engleza

Descriere

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying dec...

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