The Brand Flip: Why Customers Now Run Companies and How to Profit from It

Autor

Editura

New Riders Publ

An publicare

2019

Nr. Pagini

100

ISBN

16033418

Categorii

Business In Engleza

Descriere

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering...

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