When Digital Becomes Human: The Transformation of Customer Relationships

When Digital Becomes Human: The Transformation of Customer Relationships

Autor
Editura
Kogan Page
An publicare
2019
Nr. Pagini
100
ISBN
10370836
Categorii
Business In Engleza
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Descriere

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive...

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