Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Autor
Editura
An publicare
2019
Nr. Pagini
100
ISBN
119689
Categorii

Descriere

Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customer...

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