Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

Autor
Editura
Harvard Business School Press
An publicare
2019
Nr. Pagini
100
ISBN
125398
Categorii
Business In Engleza
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Descriere

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets...

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