Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

Autor

Editura

Harvard Business School Press

An publicare

2019

Nr. Pagini

100

ISBN

125398

Categorii

Business In Engleza

Descriere

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets...

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