Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Autor
Editura
Kogan Page
An publicare
2019
Nr. Pagini
100
ISBN
10370802
Categorii
Business In Engleza
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Descriere

Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data...

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