Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Autor
Editura
Southern Illinois Univ Pr
An publicare
2019
Nr. Pagini
100
ISBN
1601878
Categorii
In Engleza Cultură
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Descriere

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to...

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