Coperta cărții Simply better de Peter Barwise

Simply better

Autor
Peter Barwise Sean Meehan
Editura
Publica
An publicare
2008
Nr. Pagini
ISBN
9789738836594
Categorii
Business
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Descriere

Barwise si Meehan argumenteaza ca o diferentiere de succes nu consta in oferta de produse unice, ci in categorii de beneficii generice, precum un bun service, livrare la timp si produse de calitate, pe care orice companie le poate oferi. „Secretul

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