Simply better

Autor

Peter Barwise Sean Meehan

Editura

Publica

An publicare

2008

Nr. Pagini

ISBN

9789738836594

Categorii

Business

Descriere

Barwise si Meehan argumenteaza ca o diferentiere de succes nu consta in oferta de produse unice, ci in categorii de beneficii generice, precum un bun service, livrare la timp si produse de calitate, pe care orice companie le poate oferi. „Secretul

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