Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Autor
Editura
An publicare
2019
Nr. Pagini
400
ISBN
9781799819479

Descriere

"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--

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