Public Relations

Public Relations

Autor

Ellen Gunning

Editura

Macmillan Education Uk

An publicare

2018

Nr. Pagini

258

ISBN

9781352002782

Categorii

Psihologie In Limbi Străine

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Descriere

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.

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