Using Semiotics in Marketing

Autor

Dr Rachel Lawes

Editura

Kogan Page Ltd

An publicare

2020

Nr. Pagini

256

ISBN

9781789662078

Categorii

In Limbi Străine

Descriere

Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.

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