Comparative Advertising

Comparative Advertising

Autor
Fred Beard
Editura
Lexington Books
An publicare
2018
Nr. Pagini
246
ISBN
9781498560320
Categorii
Lingvistica Dictionare In Limbi Străine
SHARE
WhatsApp Messenger Facebook

Descriere

Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

Comandă Cartea

23Lei
carturesti.ro
--Lei
libhumanitas.ro
--Lei
cartepedia.ro
--Lei
librariadelfin.ro
--Lei
books-express.ro
--Lei
libris.ro
--Lei
librex.ro
--Lei
curteaveche.ro
--Lei
litera.ro

Pe aceeași temă

Campaign Communication and Political Marketing, Paperback/Philippe J. Maarek

Philippe J. Maarek

Andy Warhol: The Complete Commissioned Posters, 1964-1987, Hardcover

Paul Marechal

Media Law in Montenegro

Aneta Spaic

Esecuri de succes

Vlad Mocanu

Comparative Politics

Daniele Caramani

Comparative Political Economy

Georg Menz

Fred Beard

Prietenie cu Dumnezeu

Andrew Samuels,Bani Shorter,Fred Plaut,Leigh Bardugo,Jan Patocka,Ji Min Lee,Yuval Noah Harari,Alfredo Lopez Austin,Neale Donald Walsch

Chirurgie - Manual pentru cadre medii si scoli sanitare postliceale

Andrew Samuels,Bani Shorter,Fred Plaut,Leigh Bardugo,Jan Patocka,Ji Min Lee,Yuval Noah Harari,Alfredo Lopez Austin,Neale Donald Walsch,Geanina Staicu Avram,Mary Mcauliffe,Nina George,Rodica Ojoc Brasoveanu,Silvian Daschievici,Mihai Mihailescu