Coperta cărții Understanding Interactive Network Branding in SME Firms de Nikolina Koporcic

Understanding Interactive Network Branding in SME Firms

Autor

Nikolina Koporcic Jan Ake Tornroos

Editura

Emerald Publishing Limited

An publicare

2019

Nr. Pagini

217

ISBN

9781789739787

Categorii

Fictiune In Limbi Străine

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Descriere

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).

Comandă Cartea

39^Lei

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