Understanding Interactive Network Branding in SME Firms
Editura
An publicare
2019
Nr. Pagini
217
ISBN
9781789739787
Categorii
Descriere
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Comandă Cartea
39Lei
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