Promoting Monopoly
Autor
Editura
An publicare
2020
Nr. Pagini
ISBN
9781433147340
Categorii
Descriere
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.
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