Personal Brand Creation in the Digital Age

Autor

Mateusz Grzesiak

Editura

An publicare

2018

Nr. Pagini

185

ISBN

9783319696966

Categorii

Pentru Copii Adolescenti In Limbi Străine

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Descriere

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.

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