Visual Merchandising

Autor

Karin Zaghi

Editura

Bocconi University Press

An publicare

2018

Nr. Pagini

372

ISBN

9788885486416

Categorii

Fictiune In Limbi Străine

Descriere

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.