Corporate Communication

Corporate Communication

Autor
Joep P Cornelissen
Editura
Sage Publications Ltd
An publicare
2020
Nr. Pagini
344
ISBN
9781526491978
Categorii
In Limbi Străine
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Descriere

The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications.

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