Consumer Psychology

Autor

Brian M. Young

Editura

Springer International Publishing Ag

An publicare

2018

Nr. Pagini

354

ISBN

9783319909103

Categorii

Pentru Copii Adolescenti In Limbi Străine

Descriere

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes.