Persuasion Industries
Editura
An publicare
2018
Nr. Pagini
304
ISBN
9780198821700
Categorii
Descriere
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
Comandă Cartea
36Lei
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