Principles of Marketing for a Digital Age
Autor
Editura
An publicare
2019
Nr. Pagini
480
ISBN
9781526423344
Categorii
Descriere
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
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