Reputation and Image Recovery for the Tourism Industry

Autor

Editura

Goodfellow Publishers Limited

An publicare

2019

Nr. Pagini

256

ISBN

9781911396680

Categorii

In Limbi Străine

Descriere

Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation's future survival.