Actionable Gamification: Beyond Points, Badges and Leaderboards, Paperback/Yu-Kai Chou
Descriere
Contributor(s):Author: Yu-Kai Chou The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Despre autor
Yu-kai Chou este un antreprenor taiwanezo-american, autor, orator, consultant în afaceri și designer de experiențe. Este unul dintre primii pionieri din industria gamificării. A fost un vorbitor constant la conferințe cheie despre gamificare în organizații precum TEDx Lausanne, Universitatea Stanford, Universitatea Harvard, Yale, MIT, Google, Tesla, Lego, Huawei, Uber, Boston Consulting Group și altele.
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