Building Your Online Store with Wordpress and Woocommerce: Learn to Leverage the Critical Role E-Commerce Plays in Today's Competitive Marketplace, Paperback/Lisa Sims

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Description Teaches you all about e-commerce and how to create your own online shop using Word Press and Woo Commerce. Regardless of a business's size, e-commerce helps level the playing field, increases a business's exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. Word Press and Woo Commerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install Word Press and how to plan your e-commerce solution with Woo Commerce as well as install, create, secure, test, and market a sample online store. Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products' or services' exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. What You'll Learn Plan an effective ecommerce strategy Choose a payment merchant and which products or services to sell online Secure your store and add products, descriptions, categories, images, and prices Maintain and expand your online store with Woo Commerce extensions Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services. About the author Lisa Sims is an Assistant Professor of Web and Mobile Technology for Ashford University and an Online Adjunct Faculty for The University of Phoenix Online and Southern New Hampshire University where she teaches technology courses in web design, ecommerce, and mobile application development. Lisa is the author of six books and the creator and host of "The Stretching A Dollar for Entrepreneurs Show" on Blogtalkradio. com, where she pro