Schiit Happened: The Story of the World's Most Improbable Start-Up, Paperback/Jason Stoddard

Descriere

For everyone who didn't win the venture capital lottery, for everyone who wasn't born with a trust fund, for everyone who doesn't have rich relatives... This is the story of how real start-ups work. This is how to turn a dream into a multi-million dollar business-without selling out, without spending a mint on marketing, and without losing your sense of humor. Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio-challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story. Here's to your own stories-and your success About the Author: Jason Stoddard is the Co-Founder of Schiit Audio, a serial entrepreneur, and an award-winning, published science fiction novelist. He is presently active in Schiit Audio and in his marketing company, Centric/Agency of Change, and his fiction books are available through Prime Books and Penguin Group. Mike Moffat is the Co-Founder of Schiit Audio, and a recognized leader in the field of digital audio. His former companies include Theta Digital and Angstrom, which pioneered digital audio for high-fidelity and home theater applications.