British Leyland: Betting on a miracle: 1978-1986, Paperback/Chris Cowin

Descriere

Description"British Leyland: Betting on a Miracle" covers the period 1978-86 and is a follow-up to the volume "British Leyland: Chronicle of a Car Crash" which covered 1968-78. It continues the story of Britain's largest car manufacturer through a turbulent era which saw radical change in national strategy regarding the motor industry and great social upheaval. At the start of this timespan "Leyland Cars" was still the name of the cars division. By the end, after several changes of identity, the new Rover Group had emerged. The book looks at the national context, developments within the company and industrial relations, but the principal focus is on the car market, both domestic and internationally, and the vehicles themselves. Illustrated with approx. 40 original public relations photographs, supplemented with additional period images.