Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less, Paperback/Dan Englander

Descriere

You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). From selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business. Learn what the top account managers do: Systematize repeat business. Achieve flexibility and freedom by keeping a barrier between sales and customer or client service. Build long-term partnerships by prioritizing experience over output. Make life easier by leveraging new apps, tools, and high-tech shortcuts. Maximize networking referrals. Mastering Account Management will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind. It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4-Hour Workweek. Order Today and access a library of digital resources About the Author: Coming from the New York advertising world, Dan Englander is a sales and client services expert. Throughout his career, he's won big deals, worked with an eclectic list of clients, had a lot of fun, and made a lot of mistakes. Now he enjoys imparting his experience in books, courses, and articles. Dan is the founder of Sales Schema (www. Sales Schema. com), a site designed to help professionals achieve their goals by finding the right balance between sales and customer or client service. Dan was instrumental in launching Idea Rocket, the preeminent animation studi