Scientific Advertising: In a Digital World, Paperback/Claude Hopkins

Name: Scientific Advertising: In a Digital World, Paperback/Claude Hopkins
Brand: Barbara Aun Anderson
SKU: 9780997644920
Author: Claude Hopkins
ISBN: 9780997644920

Autor

Claude Hopkins

Editura

Barbara Aun Anderson

An publicare

2018

Nr. Pagini

118

ISBN

9780997644920

Categorii

Economics Finance Business & Management Industry & Industrial Studies Straine

Descriere

Description Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

Despre autor

Claude C. Hopkins

reprezentant publicitar (1866-1932)

Claude C. Hopkins a fost un director de publicitate și autor american. A introdus sloganul în publicitate și a popularizat utilizarea campaniilor de test, în special folosind cupoane în corespondența directă, pentru a atribui corect cheltuielile de marketing.