The Way of the Laowai: The Importance of International Self-Awareness for Businesses, Paperback/Tyler Johnson

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Description In today's global economy, many companies are hiring for the wrong reasons. Choosing bright high-achievers based solely on their advanced degrees and diversity can be a significant mistake. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures. Based on his years as a "laowai"-an outsider-working in Asia, Tyler Johnson provides valuable lessons on developing the essential soft skills and mindset for doing business with a foreign country and its people. He offers concrete guidance for finding employees with the right experience to maximize your company's opportunities, both domestically and overseas. If you've been hesitant to expand your business into international markets because you're uncertain how to navigate the cultural challenges, Laowai can provide the roadmap you need.